The livestock and dairy sector is not only an important contributor to our rural economy; it is also a source of livelihoods, food and nutrition for millions of families. Since its inception, the Punjab Livestock & Dairy Development Board (PLDDB) has played an important role in supporting the growth and transformation of this sector.

Over the years, PLDDB has built a lasting legacy through its contribution to livestock development, dairy production, breed improvement, animal nutrition, farmer services and the introduction of new ideas and approaches to address the evolving needs of the sector. As a strategic institution established by the Government of Punjab, PLDDB is entrusted with the responsibility of supporting the sustainable development and modernization of this vital sector through innovation, research, demonstration, and institutional excellence.

As we look towards the future, however, the sector is changing rapidly. Farmers are facing increasing pressures from climate change, rising production costs, changing markets, animal health challenges and the need to improve productivity from increasingly limited resources. These challenges require us to think differently and build on PLDDB’s strong foundations with renewed energy, innovation and purpose.

My vision for PLDDB is to build on this legacy while making it increasingly responsive, innovative and relevant to the future of livestock and dairy in Punjab. This means strengthening our role in areas such as improved genetics and breeding, modern farm management, animal productivity, climate resilience, animal nutrition, technology, stronger market linkages and new partnerships. It also means ensuring that our knowledge, facilities and services are accessible and relevant to the farmers, entrepreneurs and businesses who are at the heart of this sector.

PLDDB is positioned to serve as a platform for innovation, learning and collaboration – bringing together government, farmers, the private sector, researchers and development partners to test new ideas and develop solutions that can be scaled across Punjab.

As Chairperson, I am committed to supporting an organisation that builds on its existing achievements, while remaining firmly focused on the opportunities of the future. With a strong team, an experienced and dedicated Board and the collective commitment of our partners and stakeholders, I believe PLDDB will continue to play a leading role in shaping a more productive, resilient, competitive and sustainable livestock and dairy sector for Punjab.

Our legacy provides us with a strong foundation. Our responsibility now is to build on it.

I invite you to explore our initiatives and join us in our collective efforts to build a stronger livestock sector for a prosperous Punjab and a food-secure Pakistan.