Punjab Pure Milk
Healthy milk comes from healthy milking animals. We care our animals because we care about you. For the best quality milk we rear our farm animals on organic pastures, seasonal fodder along with Punjab silage and other healthful minerals. So we brings for you delicious, full of nutrients whole milk, Punjab Pure Milk. Punjab Pure Milk is naturally enriched with calcium, phosphorous and potassium and healthy fats. These minerals are essential for bones strength. Milk is also a significant source of riboflavin (vitamin B2) which helps promote healthy skin and eyes, as well as vitamins A and D and healthy fats. Protein is important to fight diseases, renew cells, build muscles and maintain healthy hair and nails. That is why your diet should provide enough proteins.
Take a full glass of milk and enjoy healthy and active life. Our aim is nurturing you with pure healthy and hygienic milk, so a full glass of milk and enjoy healthy and active life.
Introduction
Punjab Livestock & Dairy Development Board (PLDDB) sets new milestone for the dairy industry and leads the dairy sector of Pakistan towards technology development. For the first time company introduced automatic milk dispensing units on different places in Lahore.
Mission
Punjab Livestock & Dairy Development Board (PLDDB) want to provide health pure and hygienic milk to consumer based on no profit no loss. By the using of automatic dispensing machine, chance of adulteration is very minimal. Fresh pasteurized milk from our farm directly supply to the dispensing units.
Consumer’s advantages of using the milk vending machine:
- Fresh natural product with no preservatives or other additives
- Hygienic and environmentally friendly products
- Easy to use
- The machine can be used 24 hours a day, with no days off
- Reasonable product price due to low operational costs and no long chain of middlemen
- Use of the machine excludes negative effect of the human factor on the service quality
Milk Procurement
Milk Procurement is the starting point of dairy industry supply chain. PLDDB has its own pure Sahiwal cow farm at Khizarabad, Sarghoda. Currently PLDDB is getting more than 1500 litters milk. The milk average at LES farm has reached 9 liters plus per animal per day which is the best production rate of Sahiwal cow. Initially we supply milk form our farm but later on milk procurement will expand to different channels.
Procurement process starts on the farm, where producers are advised, quality is monitored and raw milk is dropped by Farmers/progressive farmers and mini suppliers at PLDDB village milk collection centers district wide and transported to processing complex in the most cost-effective manner. Raw milk quality is the cornerstone of excellent dairy products. Milk Procurement guards this quality with an eagle eye and ensures that company’s production needs are met. Through teamwork within the supply chain, procurement teams ensure that raw milk losses are kept to the absolute minimum.
Essence of Dispenser Units as Pilot Project
PLDDB is meeting the challenge by introducing quality pasteurized milk which is the scientific processing practice in almost all the advanced countries of the world, by using Milk dispenser which is extremely effective in preserving the freshness and flavor of the milk.
To facilitate the transformation of 97% unhygienic loose milk market to hygienically processed milk.
Pure and fresh milk at an affordable price
Project to facilitate in bridging the gap between producer and consumer
A project comprising 05 units launched in Lahore at as first phase
Automated Milk Dispensing Machine
A compressor which can support 3 0C – 12 0C constant temperature to keep milk fresh. Constant temperature system in the winter can guarantee milk ice, in summer it can guarantee the milk is fresh. Automatically milk stirring in a regular time and after 5s customer takes milk machine will automatically the window and table board. This function is made to ensure the health of milk. Stainless steel milk tank which is highly reached the food standard humanized.
Launch of Punjab Pure Milk
Punjab Livestock & Dairy Development Board (PLDDB) has launched milk project to provide 100% pure, healthy, hygienic and affordable milk through automatic milk vending machines at Rupees 90 per litter only. First automatic machine has been installed in Township model town bazar, Lahore and more machines will be installed in the different locations of Lahore gradually.
PLDDB procure pure Sahiwal cow milk from its own farm situated at Khizerabad, Sargodha and processed it at its own pasteurization and chilling plant as per international standards and then dispatched to Lahore through chiller van finally milk is being delivered to end consumers via automatic milk vending machine in sealed packs.
For this project PLDDB manufactured whole machinery of Punjab Pure Milk locally so its cost is affordable and low than imported machines; it took more than one year on its manufacturing in collaboration with local engineering companies.
Minister Livestock Visits Milk Project at LES Farm
